1. Perspective.
Maintaining our client base in Hawaii while working with startup projects in the big city has given us a unique understanding of clients, business and technology.
2. Holistic Approach.
We first define a strategy to a project, design & develop the tools, then allow the project to adapt, grow and take on a life of its own. We want to be your friend and confidant online.
2. Balance.
Finding a balance between functionality and design by implementing the right technology that meets the project goals while not limiting functions. This also applyes to print design, knowing how to be efficient and when to draw the line between perfection and effectiveness, sometimes you just need to get the job done and not get stuck.
3. Communication.
Since any successful design process requires a great deal of collaboration between the client and the designer, communication is extremely important.
Basecamp is a web-based tool which allows us to manage and track projects and ideas in one central, easily accessible location – on the Internet. Basecamp allows us to organize messages, create milestones and to-do-lists, and even communicate live via chat room with our clients, all within their favorite web browser. Most importantly, the client will always know exactly what is happening with their project.
4. Layers.
Building a business is a lot like a multi-layer cake. You must keep the end result in mind while focusing on what is impornatnt now. A good example is our approach to SEO; website optimization is an integral part of any successful web design process. The website must load as quickly as possible and it must be optimized for the search engines. We use CSS and CS3 compliance as a guide in our website development.
5. Technology.
Our background is in engineering, so using the right tool for the job is important to us. Our websites are built on content managment systems that allow you to control every aspect of its content and function. For the sake of longevity, scalability and usability we have chosen to work with WordPress, WPMU and Drupal for community sites, blogs and business websites. We also offer an affordable static site option as landing pages or informational brochures.
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