Thinking about designing a new website, or even redesigning a site you already have? Here are some basic design strategies to keep in mind for higher engagement and usability. 1. Keep it Simple Whether you’re thinking about your home page, navigation, or content, keep it simple. Don’t make it hard to your visitors to find […]Continue Reading


My field of integrated communications is a service business that by definition must be productive. People’s deadlines must be met with deliverables executed on a critical path, with many layers of dependencies: Clients depend on teams to launch products, time financial news and outmaneuver competitors. Companies like mine must produce before others can deliver and produce well, staying […]Continue Reading


My son, who is officially an adult in a matter of days, is facing a small crisis: the project he’s working on is not going well, and he’s ready to give up not only on the project but the career he was excited about not too long ago. I can feel the horrible mixture of […]Continue Reading


Don’t get stuck! Your vision and inspiration is like a river, let it flow, don’t dam up, damn it. When you find yourself trying to control all the aspects of your creation, which leads you to thinking unnaturally ie; going against the natural flow of life and death cycles of ideas, then you need to […]Continue Reading


What is caching? When a web site is requested (ie: belikeliquid.com) a request is made from the server to the page, then the page requests resources from the server to load contents resulting in many requests back to the server (ie: scripts, images etc). To reduce the amount of requests, web developers have created a […]Continue Reading


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Predicting tail performance more accurately while controlling the risk-reward trade off. Maximize results through low-frequency keywords. It’s natural to focus on generic, high-frequency keywords when building out your search campaign. But what if you’re not getting as many bites as you’d like? Research shows it’s time to shift your focus to maximizing your campaign’s other […]Continue Reading


Themes, Narratives, and Content Marketing Amidst the shuffle of SEO and chasing the next viral hit, marketers often forget that first and foremost, content produces customer success through proactive education.In this endeavor, perhaps the biggest challenge is attracting and keeping readers’ attention long enough for them to implement your advice and see results with it. […]Continue Reading


When given a task, it may be your instinct to hop in feet first. When starting a company, you may just want to put your head down and get to work. But before step one, there’s a step zero — the best of us listen first before creating anything. Those who stop and listen connect […]Continue Reading