If you are familiar with Naim Ferguson and the Liquid Media style of marketing, you know that philosophy plays a big role in all we do. A good idea or message should not be a trick, a gimmick or a hook, what attracts your customers to your product or service are clues and indicators, giving a hint or thought that what you have they need or might like. Giving something away, especially an idea, opens a dialog and creates a line of communication that can grow to be a relationship.