At Liquid Media we use 3 levels of Search Engine Marketing in our strategy; on page optimization, incoming link / social popularity, and finally PPC or pay per click. We don’t believe in using only one technique in generating traffic, but rather a holistic approach, which includes biding on specific key terms via Adwords and Adcenter.
We have been getting more and more positive results from bing (via Microsoft Adcenter) campaigns over the last year. Google Adwords has matured to a point that some key terms are ridiculously expensive (be ready to bid $3.00+ for some Maui keywords) while bing is still growing and less popular among many demographics, opens an opportunity to bid on highly competitive key terms for a much lower cost per bid.
Now we can target bing search and bing partners TOGETHER with Yahoo search and Yahoo partners, giving us a larger audience through one management application, keeping things simple.
Here is a letter from bing announcing the upcoming changes:
This is an exciting week for Bing as we reach another major milestone in the Yahoo! and Microsoft Search Alliance. This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada.
After this organic transition is complete, Bing will power 5.2 billion monthly searches, which is 31.6 percent of the search market share in the United States and 8.6 percent share in Canada.1 You can take advantage of this traffic by using search engine optimization (SEO) to complement your search campaigns and boost the visibility of your business. Bing webmaster tools can help you troubleshoot the crawling and indexing of your site, submit sitemaps, and view statistics about your sites—all to improve your visibility on Bing. Get started by visiting the Bing Toolbox or watching our video.
Advertise on Yahoo! Search and Bing through adCenter
If you currently advertise on Yahoo! Search, you will soon have the option to use a transition tool in Yahoo! Search Marketing that will walk you through the steps to transition your Yahoo! Search campaigns into Microsoft Advertising adCenter. This transition tool is currently in testing with a select group of advertisers.