This is a great little insight to SEO tactics. In this case these guys are experimenting with improving “Google Places” listings, and some of these techniques can work for websites and pages as well.
The panelists at last week’s “HardCore Local SEO” panel at SMX Advanced, Mike Ramsey of Nifty Marketing, Will Scott of Search Influence and David Mihm of GetListed, presented some excellent data on various tactical approaches to improving Google Place Page rankings. For today’s column, I thought it would be helpful to excerpt some of the more interesting ideas they presented.
I was particularly intrigued by Mike Ramsey’s presentation on research he had done where he compared 28 listings that ranked in the top 7 results for some local queries to 28 listings that did not rank as well. Mike started things off by warning the audience that “correlation does not equal causation“.