(Great article regarding logo design by Peter Vokovic) What is a concrete logo? A concrete logo features an object you can easily recognize — a man, woman, cat, mouse, house or anything else you’ve seen a million times before. Your brain already knows what it’s seeing when you look at logos such as the bear […]Continue Reading


My client passed this on from Entrepreneur.com, thanks! -Joe When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.  But as a small business, imagining the level of investment that’s goneinto these iconic images can make the thought of undertaking your own […]Continue Reading


As part of our continuous effort to give you a better experience, we have just migrated our customer support processes to Freshdesk. We strive to take full advantage of the powerful capabilities and best-practices in Freshdesk, to give you a better support experience. How does this make a difference to you ? Not a lot […]Continue Reading


I have been immersed in technology for some time now, maybe a bit longer then most, however my struggles with tech are becoming more commonplace as technology surrounds our world. When I was first starting out in marketing I worked in the marketing department of a corporate tech company in Southern California. I remember at […]Continue Reading


A follower or a Fan means an opportunity for repeated engagement. When someone decides to follow your account or page, you can engage with them over and over again through status updates and Tweets. But followers don’t just see your content, they take actions that benefit your business. As you engage your followers over time, […]Continue Reading


As technology grows businesses are asked to keep up, whether you do or do not really depends on your service or product and your willingness to embrace change. However, it might be a good idea to keep a pulse on what could be around the corner. In the last 4 years we have seen lightening […]Continue Reading


Tenacity matters. Bernhard told a story of a friend who did a drawing every day, for more than 3 years, and became amazingly good by the end of that stint. He shared Looney Toons legendary animator Chuck Jones’ assertion that you have to draw 100,000 bad drawings before you have a good drawing. Bernhard said […]Continue Reading


There are a few company’s out there that really are born to do what it is they do, Maui Scuba Diving with Scuba Mike is just one of them. Scuba Mike in Maui Hawaii provides shore dives to his clients for a fraction of the cost of other scuba dive shops in Maui. Maui Scuba […]Continue Reading


If you are familiar with Naim Ferguson and the Liquid Media style of marketing, you know that philosophy plays a big role in all we do. A good idea or message should not be a trick, a gimmick or a hook, what attracts your customers to your product or service are clues and indicators, giving […]Continue Reading


“Nothing draws a crowd quite like a crowd.” –P.T. Barnum American showman P.T. Barnum was a man who knew a little something about the power of social proof, and his evergreen advice stands as a lesson that every business owner needs to learn: Your customers will always be more persuasive than you. No matter how […]Continue Reading