If you would like to join in on the festivities at the First Annual Ko`ie`ie Fishpond Fun Run on January 3rd at 7:00 a.m. in Kihei, then fill out the attached registration form and submit it by December 29th! Or, if you’d rather volunteer to help that morning, then call Joylynn Paman at 359-1172 or […]Continue Reading


2009 already? Yes sir. Let’s take a bold approach to this new year. Start by assessing the market, more specifically your customer. We are in a time of change, so adapting to customers needs is what will set you apart from your competition and keep you in business. Talk to your customers, look at your […]Continue Reading


Piggyback Marketing – Working With a Partner From a Similar Business The idea for a “new” style of marketing (well, new to me, anyway) only came to me when reading something from one of my most respected business gurus, the viral marketing king, Harvey Segal. Ironically, his ebook was full of his ‘supertips’, yet the […]Continue Reading


Many of my clients have been using my client section (basecamp) to communicate and help me manage the project. Basecamp is a great tool and one that I recommend to clients who also need to provide a collaborative platform with their own clients, to share assets and communicate time lines and tasks.Continue Reading


Another great article by Jakob Nielsen and a must read for those of you working or planning a new website. Aspects of Design Quality Summary: Usability scores for 51 websites shows some correlation between navigation, content, and feature quality, but no connections to other usability areas. Some user interfaces are good, some are bad; we […]Continue Reading


by Jakob Nielsen useit.com. Summary: A company’s homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website’s business value, so following key guidelines for homepage usability is well worth the investment.Homepages are the most valuable real estate in the world. Each year, companies […]Continue Reading


While at the Flat Bread 2nd Anniversary celebration last night, I ran into someone I first met at Baldwin beach, Bill. At my first encounter with Bill we discussed paddling and body movement. Bill is a PGA Tour Pro and coaches golf and the essence of the swing. At our first meeting he taught me […]Continue Reading



1,000 songs in your pocket. Sounds great, doesn’t it? You may recognize that marketing message from one of the biggest companies around today. Or you may not. It doesn’t matter if you recognize who crafted that tagline, because you know what you’re getting right away—1,000 songs in your pocket. You don’t know how that happens […]Continue Reading


More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you’re not going to get a warm reception when you ask for action. Plus, without structural guidelines to follow, you end up leaving out information necessary to your case or promotion. There are plenty […]Continue Reading