1,000 songs in your pocket. Sounds great, doesn’t it? You may recognize that marketing message from one of the biggest companies around today. Or you may not. It doesn’t matter if you recognize who crafted that tagline, because you know what you’re getting right away—1,000 songs in your pocket. You don’t know how that happens Continue Reading
ArchivesPosts Tagged ‘copywriting’
31OctA Persuasive Writing Structure That Works
More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you’re not going to get a warm reception when you ask for action. Plus, without structural guidelines to follow, you end up leaving out information necessary to your case or promotion. There are plenty Continue Reading
