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Apr
19

The Effects of Color in Marketing

Color plays an important role in society by affecting people’s purchasing decisions based on their personalities and/or the image that they want to convey. Through stimulating people’s senses, color determines conceptual intentions of products depending on people’s sensuous desires. Studies have confirmed that color influences decisions to purchase merchandise by grabbin g people’s attention. Although [...]

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Nov
21

Aspects of Design Quality

Another great article by Jakob Nielsen and a must read for those of you working or planning a new website.
Aspects of Design Quality
Summary:
Usability scores for 51 websites shows some correlation between navigation, content, and feature quality, but no connections to other usability areas.
Some user interfaces are [...]

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