ArchivesPosts Tagged ‘SEO’


What is caching? When a web site is requested (ie: a request is made from the server to the page, then the page requests resources from the server to load contents resulting in many requests back to the server (ie: scripts, images etc). To reduce the amount of requests, web developers have created a […]Continue Reading


Predicting tail performance more accurately while controlling the risk-reward trade off. Maximize results through low-frequency keywords. It’s natural to focus on generic, high-frequency keywords when building out your search campaign. But what if you’re not getting as many bites as you’d like? Research shows it’s time to shift your focus to maximizing your campaign’s other […]Continue Reading


What is interest-based advertising and how will it benefit me? Interest-based advertising enables advertisers to reach users based on their interests (e.g. ‘sports enthusiasts’), and allows them to show ads based on a user’s previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, the Ads Preferences Manager lets users view […]Continue Reading



1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. 2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. […]Continue Reading


Introduction Google is rated by many as the number one search engine in the world. We personally know that our websites get about 90% of their search engine traffic direct from Google searches. Getting indexed by Google can be a pain, but getting highly placed rankings for specific keywords seems to be the nut that […]Continue Reading


This is a great article we’ve uncovered, by If your website doesn’t stand out and do a heck of a lot of things right, then chances are it’s going to crash and burn. We’ve even included notes and resources for nearly every item on the checklist (just to make your life easier). The Sections […]Continue Reading