A Few Good Creative Men

Truth In Advertising

Great speech by Rory Sutherland, a Advertising man, discussing perceived/intangible value. A quick speech (fast talker) and worth it.
“We are perishing from want of wonder, not for want of wonders” – GK Chesterton

Venn diagrams normally consist of overlapping circles. For instance, in a two-set Venn diagram, one circle may represent the group of all wooden objects (or web designer), while another circle may represent the set of all tables (maui). The overlapping area (intersection) would then represent the set of all wooden tables (or maui web designers). [...]

Color plays an important role in society by affecting people’s purchasing decisions based on their personalities and/or the image that they want to convey. Through stimulating people’s senses, color determines conceptual intentions of products depending on people’s sensuous desires. Studies have confirmed that color influences decisions to purchase merchandise by grabbin g people’s attention. Although [...]

I have been receiving quite a few calls regarding Hawaiian Telcom Premium Clicks, which is a Search Engine Advertising product provided by Hawaiian Telcom Yellow Pages. The first question i get is usually; “is it worth it?” then “Should I do it” and often “I just signed up, was that the right decision?”. First off, [...]

2009 already? Yes sir. Let’s take a bold approach to this new year. Start by assessing the market, more specifically your customer. We are in a time of change, so adapting to customers needs is what will set you apart from your competition and keep you in business.
Talk to your customers, look at your business [...]

Piggyback Marketing – Working With a Partner From a Similar Business
The idea for a “new” style of marketing (well, new to me, anyway) only came to me when reading something from one of my most respected business gurus, the viral marketing king, Harvey Segal. Ironically, his ebook was full of his ’supertips’, yet the one [...]

1,000 songs in your pocket.
Sounds great, doesn’t it? You may recognize that marketing message from one of the biggest companies around today.
Or you may not.
It doesn’t matter if you recognize who crafted that tagline, because you know what you’re getting right away—1,000 songs in your pocket. You don’t know how that happens or why, but [...]

More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you’re not going to get a warm reception when you ask for action. Plus, without structural guidelines to follow, you end up leaving out information necessary to your case or promotion.
There are plenty of [...]

It’s going to be tough to get noticed in the sea of emails that your customers are going to be getting this holiday season. Couple that with a plunging economy and you’ve got yourself a bit of an uphill battle. So what are some of the tricks of the copywriting trade for your upcoming email [...]