ArchivesCategory: Marketing

Here is a great article for small business owners to read (in my opinion), it is directed towards startup groups and dot coms, however as we all use the internet to market our businesses there is something we can learn here for brick and morter/mom and pop type companies. It’s practically a cliché to say Continue Reading

Every year Google gathers a list of the top search queries from their users in the US and 50 countries worldwide. The list is called, “Zeitgeist,” which comes from German meaning, “The spirit of the times.” This is a great way to get your motor humming as you think about ways that you can attract Continue Reading

A Few Good Creative Men Truth In AdvertisingContinue Reading

Great speech by Rory Sutherland, a Advertising man, discussing perceived/intangible value. A quick speech (fast talker) and worth it. “We are perishing from want of wonder, not for want of wonders” – GK ChestertonContinue Reading

Venn diagrams normally consist of overlapping circles. For instance, in a two-set Venn diagram, one circle may represent the group of all wooden objects (or web designer), while another circle may represent the set of all tables (maui). The overlapping area (intersection) would then represent the set of all wooden tables (or maui web designers). Continue Reading

Color plays an important role in society by affecting people’s purchasing decisions based on their personalities and/or the image that they want to convey. Through stimulating people’s senses, color determines conceptual intentions of products depending on people’s sensuous desires. Studies have confirmed that color influences decisions to purchase merchandise by grabbin g people’s attention. Although Continue Reading

I have been receiving quite a few calls regarding Hawaiian Telcom Premium Clicks, which is a Search Engine Advertising product provided by Hawaiian Telcom Yellow Pages. The first question i get is usually; “is it worth it?” then “Should I do it” and often “I just signed up, was that the right decision?”. First off, Continue Reading

2009 already? Yes sir. Let’s take a bold approach to this new year. Start by assessing the market, more specifically your customer. We are in a time of change, so adapting to customers needs is what will set you apart from your competition and keep you in business. Talk to your customers, look at your Continue Reading