2009 already? Yes sir. Let’s take a bold approach to this new year. Start by assessing the market, more specifically your customer. We are in a time of change, so adapting to customers needs is what will set you apart from your competition and keep you in business. Talk to your customers, look at your Continue Reading
ArchivesCategory: Marketing
17DecPiggyback Marketing
Piggyback Marketing – Working With a Partner From a Similar Business The idea for a “new” style of marketing (well, new to me, anyway) only came to me when reading something from one of my most respected business gurus, the viral marketing king, Harvey Segal. Ironically, his ebook was full of his ‘supertips’, yet the Continue Reading
01NovDoes Your Tagline Create Clarity or Mystery?
1,000 songs in your pocket. Sounds great, doesn’t it? You may recognize that marketing message from one of the biggest companies around today. Or you may not. It doesn’t matter if you recognize who crafted that tagline, because you know what you’re getting right away—1,000 songs in your pocket. You don’t know how that happens Continue Reading
31OctA Persuasive Writing Structure That Works
More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you’re not going to get a warm reception when you ask for action. Plus, without structural guidelines to follow, you end up leaving out information necessary to your case or promotion. There are plenty Continue Reading
21OctWriting Holiday Copy That Sells
It’s going to be tough to get noticed in the sea of emails that your customers are going to be getting this holiday season. Couple that with a plunging economy and you’ve got yourself a bit of an uphill battle. So what are some of the tricks of the copywriting trade for your upcoming email Continue Reading
29SepWeb 2.0 marketing 4Ps
If you’re familiar with the marketing 4Ps (Product, Pricing, Promotion, Placement) then you would be interested in know the “new 4ps” used on the web today. Here is a brief overview: Personalization: It is here referred customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but Continue Reading
